WHAT IS IN A NAME?

William Shakespeare in his famous play Romeo and Juliet used the line “What’s in a name? That which we call a rose by any other name would smell just as sweet.” This was intended to convey that the naming of things is an irrelevant convention with no meaning behind it.

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We think quite the opposite at Fortiland. Our name encloses parts of our values, commitments and vision that goes beyond time and borders.

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Our name is the combination of the Latin adjective “fortis” (/ˈfɔɹtɪs/), which means strong, and the English noun and common prefix in all the Germanic languages, “land”.

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Accordingly, the literal combination would mean the “Strong ground”, but the combination of the two words deriving from the two main Western language families makes our name’s meaning adaptable and clear across all the Western continents.

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Consequently, every day we are committed to offering our “ground” of best investment ideas across Europe. We keep the focus on the fundamentals and the risk management as well as fortifying our strategies against the adverse macro-economic (exogenous) and business (endogenous) factors.