European Private Equity and Digital Asset strategies
Delivering alpha from uncorrelated and unique investments and strategies
We research and select the best ideas, put together top-notch teams, after which we prove the concept and finally put them forward to our investors
Fortiland is focussed on delivering alpha from uncorrelated and niche investments or asset class strategies:
In the European Private Equity, constantly targeting new markets or investment opportunities in niche sectors, typically overlooked by others and often capacity constrained
In the Digital Asset space by giving exposure to an attractive and rapidly maturing asset class that can no longer be ignored and providing sustainable performance in a simplified, risk averse and trustworthy approach
As well as in Strategic Advisory covering specific needs and situations where its professional advice can make a difference.
Before proposing a new investment idea or strategy, we research and select the best ideas, put together top-notch teams, after which we prove the concept and finally put them forward to our investors.
Fortiland was set up by Raffaele Petrone, who decided to focus on sectors where there is a clear competitive advantage and where alpha can still be delivered, steering clear of oversaturated markets with strong competition or numerous players.
What is in a name?
William Shakespeare in his famous play Romeo and Juliet used the line “What’s in a name? That which we call a rose by any other name would smell just as sweet.” This was intended to convey that the naming of things is an irrelevant convention with no meaning behind it.
We think quite the opposite, since at Fortiland our name means something to us and encloses part of our values, commitments and vision that goes beyond time and borders.
Our name is the combination of the Latin adjective “fortis” (/ˈfɔɹtɪs/), which means strong, and the English noun, common prefix in all the Germanic languages, “land”.
Accordingly, the literal combination would mean the “Strong ground”, but the combination of the two words deriving from the two main Western language families makes our name’s meaning adaptable and clear across all the Western continent.
As a consequence, every day we at Fortiland are committed to offer our “ground” of best investment ideas and strategies across Europe, by keeping focus on the fundamentals and the risk management to keep them “strong” to the adverse macro-economic (exogenous) or business (endogenous) factors.
We have a clear and long-term strategic guardrail, which guides us along the way to make the right choices, focus on our strategic priorities and pursue our ambitions for the future. We aim to build a unique corporate culture based on common values, behaviours and shared vision that will shape our performance.
Our main mission is to give deliver alpha from uncorrelated and niche private equity investments or asset class strategies by providing sustainable performance in a simplified, risk averse and trustworthy approach.
Our vision is to become the global reference point in our investment strategies by leveraging on the experience and track-record of our international team, strong passion in innovation, rigour, hard-work, deep and critical thinking, as well as a proper risk management framework.
We commit to operate with the high standards and discipline, also in terms of responsible investing, typical of all well-established firms in this market in line with our previous experiences. Our consistent and disciplined approach is fundamental to reaching set goals.
Fortiland believes that in addition to the skills, network and vision, culture is still one of the most important assets to nurture and focus on. The team culture is entrepreneurial and ambitious with clear team approach.